OVERVIEW
Yellowstone International Corporation, (also known as Yellowstone Journal Corporation), is a private company based in Lander, Wyo.
We are a team of many brought together by a shared vision, and a passion for Yellowstone and all the regions, attractions and wonders that our company promotes. Most of us are locals, and the few of us who aren't, moved here from Germany and Colorado and Iowa to become locals.
Yellowstone International is a very unique company. We are very likely the only private company in the Rocky Mountain West, if not the country, that generates tourism, operates an award-winning website (that will soon be offered in 4 languages), publishes a 7-state visitor guide, a national Yellowstone news periodical, RSS feeds, podcasts, videos, a direct mail
Yellowstone Trip Planner Kit, eNewsletters, a consumer-generated publication called Trip Notes, and International online trip planners available in German, French and Italian. In addition we generate, and provide, extensive market research about people interested in making a vacation to the greater Yellowstone region. We are tourism consultants, marketers, publishers, product developers, early adopters of technology, innovators, and last but not least, fans of the Old, Authentic West.
EXPERTISE
Our company's expertise is wide-ranging.
We have expertise in local, regional, national and international tourism promotion, marketing and advertising, magazine publishing, new media, technology, market research, lead generation, direct mail fulfillment, electronic fulfillment, email marketing, podcasting, strategic thinking, market research, product development, and more. We are not only a magazine publisher. We are not only a marketing agency. We are not only a technology and internet company. We are not only a market research provider. We are not only tourism consultants. We are all of these things.
And, we are passionate about Yellowstone Park (all national parks!), Wyoming, Montana, Idaho, Utah, Colorado and South Dakota.
OFFERINGS
Our company owns and operates
YellowstonePark.com, a website that serves as a trip-planning resource for people considering or planning a Yellowstone vacation. YellowstonePark.com is more than that, though. We are also journalists and our site provides a growing RSS News Feed, complete with 125 news stories. We provide more than 50 podcasts and 40 videos. We have complete
Things To Do,
Where to Stay,
Regions to Explore guides, and 10 sample interactive maps and travel routes to explore. We have an online magazine, an online trip-builder, a photography guide, e-cards, and a consumer-generated section called Trip Notes, which contains contributions from past visitors to Yellowstone.
We also publish two print magazines,
99 Things to Do in Yellowstone Country and Yellowstone Journal.
99 Things to Do in Yellowstone Country is full of activities and things to do on a Yellowstone vacation. More than 225,000 copies of the print magazine are distributed in a 7-state region surrounding Yellowstone Park. The magazine's content also available on YellowstonePark.com in two formats, including a downloadable PDF.
Yellowstone Journal is a national magazine that is dedicated to Yellowstone. This print magazine is distributed and sold inside Yellowstone and Grand Teton national parks and at newsstands throughout the U.S. Subscribers in all 50 states enjoy the magazine. Our RSS feed features ongoing news coverage that is reported on for
Yellowstone Journal.
Yellowstone International Corp. also produces a Free "
Yellowstone Trip Planner Kit," which is a free direct mail kit mailed to people interested in information that will help them plan their Yellowstone vacation. This year, our company will generate 75,000 requests for our Yellowstone Trip Planner Kit at YellowstonePark.com. The Trip Planner Kit contains information about weather, travel routes, maps, activities, hotels, regions, and more.
We also produce online
international trip planners for German, French, UK and Italian people considering or planning a trip to the world's first national park.
Email marketing and
lead generation is something else we do. Every year we generate 40,000-50,000 email inquiries for information about a Yellowstone vacation. We also produce and publish several e-newsletters that cover news and travel topics about Yellowstone and the surrounding regions.
The times are changing. The pace of advancing technology is astounding - and exciting. We not only offer a consumer-generated section on YellowstonePark.com and RSS feeds and videos, we also now provide
podcasting. We currently have covered, produced and distributed 50 podcasts in a series/feed called
Adventures of the West.
Yellowstone National Park is a national park for the people. Our company is for the people, too. Our customers - people considering or planning a Yellowstone vacation - are our number one priority. People are whom we serve and they're why we're in business. That's why market research is so important to us.
We have extensive, cutting edge
market research that is up-to-the-minute at YellowstonePark.com. We have over 4,000 surveys on hand from the last 24 months that tell us exactly who our audience is, including what their interests and motivations are, demographics, and much more.
We use this market research to guide our future development and to improve our products and services. We also offer customized market research for our tourism industry customers. Ask us about this! It's a very valuable product. You can run numerous filters on the online research, which provides ongoing data collection